Written the end of December.. yet- not posted, because I’m imperfect and likely just forgot to press ‘publish.’ It’s good to be okay with imperfect. If I let my perfectionism rule the show, I suppose I might never get anything ‘out there!”
“Oy!” I think, as one newsletter after another pop into my inbox these last days of 2011. They promise to have me write a best selling book in 30 days, lose weight in a week, exercise one hour a day for 90 days, find my soul mate any minute, etc. Kind of a “Pay Now, Feel like you Failed Later” sort of thing.
Of course, I subscribe to a variety of newsletters because it is important for me to keep up with what’s out there influencing people in self-development, writing, creativity, business, arts, parenting, spirit, life and such.
This is always the time of year when I get to unsubscribe from many. The new year’s newsletters are so ‘telling’. I ask, “Does this empower the individual or subtly set them up for failure?”
And how can I tell? Here’s clues I watch for…
The about-to-be-unsubscribed newsletters offer:
Explosive get extraordinary things done now if you follow their advice step by step (by step, by step, by step, by step… oh? What do you mean you have other things you need to be doing? And seriously..just try to get your money back on that guarantee of success.)
Their ‘program’ or ‘course’ or ‘service’ does not even hint at the option (written, talking and being heard, or other format of discovery) of finding your own inner answers and individual way of ‘getting there.’ (Ya, like you’re exactly like everyone else in the world, with the exact same backgrounds, minds, emotions, beliefs, limiting beliefs, responsibilities. uh huh.) (Also, assumes you have no answers)
Implies that something is wrong with you, and they can fix you. (Sadly this is still an unfortunate ‘rule of thumb’ for most marketing campaigns.)
Says their way works for everyone. (Oh won’t you feel crappy when it fails for you?)
etc, etc. yada yada yada.
The thing is, this sort of campaigning must work to get customers.. it’s the norm. Knock the person flat and feed their inner critic’s insistance that they are not okay, then offer a quick ‘fix’ program so they feel like they are doing something that will make them more of a worthwhile person. Yuc. yuc. yuc. yuc.
I AM noticing advertising that is changing to include far more empowering statements. That’s refreshing, don’t you think?
This quote fell out of my typing fingertips one day and I like it:
Question anything that has you thinking you are anything less than awesome.
You are amazing.. you might have moments of doubt. Heck, we’ve been trained to doubt ourselves. But if a newsletter has you feeling like a failure… what if you just give yourself permission to unsubscribe. Kabing! Gone!