The struggle with what I do is this word, “Creativity.” For a life coach who truly knows the value of accessing the ‘creative right side of the brain’ to quickly get past limiting beliefs, find answers, find passions, be inspired, and find ways unique to the individual to move forward.. the stigma that goes with ‘creativity’ is a problem. A big problem.It’s like God. The most predominant concept of God has been through Christian religions and the image that many imagine is a man who thinks we are all sinners and has the power to determine if we go to heaven or hell and might grant us our prayers if we are good enough. Well, that doesn’t hold much water for a lot of people. There are so many traditions and teachings, including Christian, that attempt to shift the image.. to our collective energy, the universe, a power within all of us, source energy, higher power… very empowering concepts indeed. But people, I’m sorry… using the word God with those concepts isn’t winning the day quite yet.
And so, the mere mention of the concept “God” can create a resistance, and even a rebelliousness to anything further that might be said.
Please know I do not mean to offend anyone here. If your image of God is the first one, and it is your ‘truth’… kudos to you.
When one uses the term ‘creative’ or ‘creativity’ – unless the person knows they are creative and is already able to freely admit it (that’s a rare portion of the population) – the concept of creativity also brings up resistance and even rebelliousness and most certainly, limiting beliefs.
“I haven’t got a creative bone in my body”
“She’s one of those flaky creative types.”
“Creative? I couldn’t paint a thing.”
“Oh, my teachers told me I wasn’t creative.”
Yes, the concept of Creativity for many people means you are an artist, and a usual first thought even fine tunes it to being a painter.
To want to spend more time with your creative processes, causes many to think they are implying they are ‘artists’ (also a concept with stigmas) and they feel that would be rather presumptious of them. So. There ends further exploration when the word ‘creativity’ comes up.
Sure, I can use the phrase ‘we will creatively find your answers.’ But then ‘creative’ becomes a non-word.. just a word to throw into a sentence to make it look nice. And cliches… “We’ll have to be more creative about this” (meaning the meeting ends because no one knows exactly how to be more creative about it.)
My clients are creative beings. They are not the folks who successfully and easily use linear, logical, task and goal oriented strategic plans. They are the ones who wonder why that doesn’t work for them, and if they can get past beating themselves up for ‘failing’, they might be the ones who know that method of moving forward feels, quite simply, boring and uninspiring to them. They might notice that they feel caged and are not accessing their potential.
That’s actually a fairly large percentage of the population. I hope something of what I do, or that others do, reaches them in support.